Design For exists to design experiences that create real value for humans, while driving commercial growth.
Hey, I'm Kara!
Experience designer, founder of Design For, Aussie in London — and a firm believer that no matter where we come from, there's one thing that unites us… the need for better experiences!
In 2014 I lost my dad suddenly and saw first hand how broken our health systems are. Nothing had been designed for humans. Since then, I've spent 15+ years across 40+ countries redesigning the experiences that matter most, from healthcare and government to tech, start-ups and big corporates in every sector.
I'm a strategist, designer, facilitator, and storyteller. I bring the rare mix of 10+ years in digital agencies — where things ship fast and innovation thrives, and 3.5+ years in top-tier consulting — where strategy, rigour and commercial outcomes rule. I've built global innovation businesses from scratch, scaled social impact into multi-million growth, and helped highly regulated organisations move at startup speed.
I'm known for my energy, passion, and collaborative style. I inspire teams to think differently, listen deeply, and design experiences that genuinely improve lives. If you're solving something important, or want to, I'd love to chat.
Why Design For
01
Energy, empathy and alignment that moves organisations forward
Design For builds trust quickly across cultures, functions and seniority levels. With experience spanning 40+ countries, we unite diverse stakeholders, create clarity in complexity, and generate the momentum that turns strategy into action.
02
Commercial outcomes designed in from day one
Human-centred design isn't a feel-good exercise. It sharpens strategy, strengthens value propositions, improves customer loyalty and drives measurable growth. Insight becomes performance.
03
Confidence in complex, high-stakes environments
From highly regulated healthcare to global systems change, Design For brings structured thinking, calm leadership and cultural intelligence where stakes are high and decisions matter.
04
Strategy that lands and sticks
From future vision and business models to research, prototyping and delivery roadmaps, Design For works across the full arc, blending digital pace with consulting rigour so ideas are bold and executable.
05
Designing for impact beyond the balance sheet
The strongest businesses create value for customers, communities and society. Design For believes that when you design properly for people, commercial success and positive impact move together. Growth and good are not competing forces, they reinforce each other.
Design For Values
01
Humans First
If it doesn't work for real people, it doesn't work. We design with empathy, depth and respect for the lives behind the data.
02
Good is growth
Designing for humanity creates better businesses. Impact and commercial success move together, not apart.
03
Courage over comfort
We challenge lazy thinking, broken systems and "that's how it's always been done." If something isn't right, we say it. If it needs changing, we push for it.
04
Trust the process
Great design takes rigour. Research, experimentation and iteration are part of the craft. We test, learn, refine and get comfortable in the messy middle where the real breakthroughs happen.
05
No egos
No hierarchy in curiosity. No room for arrogance. We respect each other's backgrounds, cultures and perspectives because diversity makes the work stronger. We also have fun!