Designing patient first clinical trials through a patient app

Global pharmaceutical company

The global pharmco. needed to respond to the increasingly complex needs of patients participating in clinical trials, while also driving efficiency, insight, and cost savings across R&D. The ambition was bigger than a trial tool: to create a patient first digital experience that could support people beyond a single study and inform better decision making across the organisation.

Using deep patient research and a rigorous experience led approach, we defined a future state vision and technology roadmap that aligned patient needs with clinical, regulatory, and operational realities. This work set a clear foundation for long term capability, not just a single solution.

Outcomes

• Defined patient first experience principles for clinical trials
• Created a future state patient experience map and technology roadmap
• Aligned R&D and Patient Engagement teams around a shared digital vision
• Led a rigorous end to end technology vendor selection process via a RFI
• Enabled evidence based decisions using patient research and archetypes