Changing the way tourists visit the world's largest coral reef to keep it thriving

Tourism Tropical North Queensland

Tourism Tropical North Queensland needed to encourage tourists to visit the reef in a more sustainable way, and wanted this information to be communicated in a localised and engaging experience.

The solution was "Locals of Tropical North Queensland" — a chatbot that feels like you're having a conversation with a local about what to do in the area and how to protect it.

Outcomes

• 1st chat-bot ever for Australian tourism
• PR exposure on channel 10 and 7 news
• Over 3000 unique conversations with tourists
• 27% increase in eco-tourism services in the area