Reimagining funding strategies for communities in need

World Vision

World Vision was transitioning from a traditional child sponsorship model to a community sponsorship approach, enabling more sustainable, locally driven development programs. This shift required a rethink of the donor experience — how stories were told, how impact was communicated, and how trust was built.

Using a service design lens, we explored donor motivations and behaviours and reimagined the end to end experience across key touchpoints, ensuring the new model felt meaningful, transparent, and engaging.

Outcomes

• Conducted donor research and stakeholder interviews
• Designed a new donor experience narrative across campaign touchpoints
• Streamlined three internal processes into one, improving efficiency
• Delivered new campaign assets tested with donors
• Achieved a $1.3m revenue target